The best way to make people want something desperately is to release it in small quantities or for a limited period of time. McDonald’s is returning its iconic McRib, a sandwich with a boneless pork patty molded into the shape of ribs, to the US market, but for just one month.
Author: Anna Rudenko
The ecological disaster in the Gulf of Mexico is being immortalised in “Oil & Water Do Not Mix” a limited edition of original iconic works of art made using leaked BP oil harvested from the beaches of Grand Isle, Louisiana. The 200 (76.2cm x 50.8cm) signed pieces will be sold online at www.gulfofmexico2010.com and all profits will go towards funding the work of the Coalition to Restore Coastal Louisiana in the Gulf. The creation of “Oil & Water Do Not Mix” is captured in a two minute film documentary which can be viewed on the website.
Electrolux turns garbage into something really valuable. On June 29, the global manufacturer of domestic appliances announced the start of its “Vac from the Sea” project, which is focused on raising environmental awareness by showing people how much trash there is in and around seas and oceans today. Electrolux has partnered with a number of volunteers (individuals, group and environmental organizations) to collect plastic from the Pacific Ocean, the Indian Ocean, the North Sea, the Mediterranean Sea, and the Baltic Sea. The items, which have been gathered during these several months, are now transformed into five state-of-art vacuum cleaners, each one representing one of the seas or oceans from which the plastics originates.