adidas has launched a global sport marketing campaign dubbed “Danger Makes Legend” and is now inviting football fans to put their stills to a test by playing an online territorial and map-based game against their friends from Facebook or sport celebrities. The players from all around the globe are invited to the digital space where they can choose what city they are going to take over by using well-known football techniques.
Author: Anna Rudenko
Smirnoff announces that on November 27, Miami will receive the best of London’s nightlife culture as part of The Smirnoff Nightlife Exchange Project—a one-of-a-kind global experience in which 14 countries pair up to exchange crates containing the best of each country’s nightlife. In turn, London will receive the best of Miami’s homegrown nightlife.
Procter & Gamble is turning online reading into a socially worthy deed. Expanding its “Give Health Clean Water Blogivation” campaign, which started in August and is focused on providing clean water, vaccines and education to children in need, the global producer encourages website owners from around the world the world to embed a special widget designed to ‘convert’ users’ clicks into drinking water for deprived communities in developing countries.
Nikon Foundation kicked off a contest, focused on fashion and career opportunities for younger generation of people behind the lens. The recognized leader in the photo equipment industry and celebrated fashion and celebrity photographer John Wright are on the lookout for a person, who would become a paid assistant of the photographer for as long as three month.