On October 20, Starbucks launched the Starbucks Digital Network, in partnership with Yahoo! in nearly 6,800 U.S. venues of the chain. Serving up a collection of hand-picked premium news, entertainment and lifestyle content along with local insights and events, the Starbucks Digital Network, is powered by free Wi-Fi and available only in the chain’s stores. Developed for screens big and small, customers with Wi-Fi enabled laptops, tablets or smartphones can visit the network while in line or while enjoying their favorite beverage in the café.
Author: Anna Rudenko
Igor Aronov was named the winner of illy’s international photographic competition, “AuthentiCity— Revealing purity and authenticity in urban life,” which was held in collaboration with the NYC-based School of Visual Arts. He along with four other finalists, Matthew Baum, Caroline Shepard, Giselle Behrens and Carlos Alvarez Montero, took bespoke photo works, exploring the life of Big Apple, to the closing exhibition of the project, arranged during the New York City Wine & Food Festival on October 4–10.
It seems that the most effective way to promote a product is to add a ‘secret’ and ‘exclusive’ component to its image or promotion at least. This concept was employed in the recently launched ad campaign by Tiger Beer UK. The project developed by the Exposure agency and dubbed “Know The Not Known” is encouraging the UK residents of drinking age to get rewarded for being Internet-savvy and curious.
Doritos unveiled its highly anticipated collaboration with multi-award winning artist Rihanna. Through an augmented reality music experience that showcases the multiple facets of her personality and style, Doritos is debuting the special single, «Who’s That Chick?,» by David Guetta featuring Rihanna. To create a truly global scope, the experience at www.doritoslatenight.com also includes exclusive performances by a collection of additional recording artists from around the world.
Tesco’s US chain Fresh & Easy Neighborhood Market is introducing a new item, Deliciously Crunchy Plantain Crisps, proudly designed by the International Design Consultancy P&W. In Southwest regions of the world, plantains are a staple and are treated much like a potato, making this lightly salted crisp a great alternative to the ordinary potato chip.
PepsiCo Unveils Global Plans to Revolutionize Farming with New i-crop ‘Precision-Farming’ Technology
PepsiCo announced plans to roll-out its new i-crop farming technology on a global basis. The web-based tool, which was developed by PepsiCo in conjunction with Cambridge University, United Kingdom, is a crop management system that will enable PepsiCo’s farmers around the world to monitor, manage and reduce their water use and carbon emissions, while also maximizing potential yield and quality.
Volkswagen is going to pay homage to iconic movies of all times. More preciously, it’s celebrating not the movies themselves but the locations where the story was filmed. To kick off the massive campaign dubbed “See Film Differently,” the brand has collaborated with the DDB agency, which developed two tongue-in-cheek cinema adverts, “Ghostbusters” and “When Harry met Sally,” to air in cinemas on October 25, and also created a cinematography-focused website.