Working with the Natural Resources Defense Council, Walmart and H&M committed to working with their Chinese textile suppliers to reduce water, energy, and chemical use in their supply chains. Walmart announced its work with NRDC’s Clean by Design project at the 2010 Annual Meeting of the Clinton Global Initiative, helping strategically selected mills adopt Clean by Design practices. H&M initiated a similar agreement with NRDC September 13.
Author: Anna Rudenko
Levi’s has added another project to the list of its music activities. The most popular of them, Levi’s Pioneer Sessions and Levi’s x The Fader Fort, are now followed by the brand’s collaboration with Urban Outfitters. The new initiative, Secret Generated Series, is made up of two free concerts at top secret locations in Chicago and Boston, slated for late September and early October.
In September, Stockholm’s Arlanda Airport saw the premiere of Absolut Glimmer—the new, spectacularly exciting and utterly glamorous limited edition gift pack bottle from the world’s leading premium vodka brand. Absolut Glimmer follows in the prestigious footsteps of previous groundbreaking holiday season limited edition gift packs such as Absolut Bling Bling, Absolut Disco, In an Absolut World Every Night Is a Masquerade, and Absolut Rock Edition. The global launch of about 5 million bottles of Absolut Glimmer will be rolled out in both off- and on-trade as well as duty free/travel retail markets worldwide through October in a massive campaign.
The Porkinson Banger was the creation of fashion photographer, Norman Parkinson. True to his values, it is a classic, English sausage that is uncompromising on taste. Over the years, the brand has lost its association with its creator, so jkr were tasked with restoring Parkinson’s original vision to the pack.
SKYY® Vodka announced a new ad campaign featuring bold, vibrant imagery that is provocative and engaging. The prints are shot by world-renowned photographer Raymond Meier, who last worked with SKYY on the 2008 SKYY Infusions launch ad campaign, and kicks off the global “SKYY SEXY” marketing push in support of the core, unflavored brand.
Nike is going on promoting the urgent need for giving girls in developing countries more opportunities to get out of poverty. One of its initiatives, Girl Effect, is now being ‘refreshed’ with a new exciting video released. At this year’s Clinton Global Initiative conference (September 21-23), Nike, the recognized influencer in the area of social changes, unveiled its second inspirational spot for the program, encouraging more people to join in, donate and give girls in deprived communities a chance for improving their lives.