McDonald’s® announced a new in-restaurant fundraising program and online campaign benefiting Ronald McDonald House Charities® and local children. Beginning this summer participating McDonald’s restaurants in the U.S. will donate proceeds from all daily Happy Meal® and Mighty Kids Meal® sales to McDonald’s «Charity of Choice» (RMHC) benefiting more than 11,000 sick and critically ill children and their families every day.
Author: Anna Rudenko
Lynx-AXE has launched its new campaign, “Wingman Academy,” dedicated to those who know what real male friendship and support are. The spots, hosted on Facebook brand page, feature actor and comedian Russell Kane, who stars as a head of training center for aviation cadets and ‘teaches’ them how to keep their body dry even when the hottest ladies are around. Under his guidance, the Lynx product helps the military group achieve stunning results and maintain unruffled composure (almost) even when several gorgeous ladies in gold panties are a cm close to them. That’s what real military bearing means.
Less than a week ago the Old Spice Guy ‘resigned’ from the award winning “questions and answers” Weiden+Kennedy campaign, which helped the brand’s body wash product to achieve 107% sales increase in the past month. This success was a real temptation for other brands, even those not related to the toiletry market. Willing to get a piece of this fame, Cisco released its own series of web-episodes, where a nerdy man standing in the same bathroom as Isaiah Mustafa, was answering questions from Twitter users.
Seat UK is there to find an answer to one the most arguable male/female issue of the recent decades: “Who is the best driver—a man or a woman?” To put an end to long-time debates, the Spanish automaker teamed up with the popular Fifth Gear program and interactive agency AnalogFolk to develop a challenge titled Seat Sex Drive, which will help determine which of the sexes has more rights to get behind the wheel.
Kia Soul US is encouraging social media fans to become the next big stars on YouTube and win good money from the car manufacturer. Through its new contest «Who’s Next!», the auto brand is inviting every US resident of 18 years or older to upload their unconventional videos to the official YouTube channel of Kia or via Facebook for a chance to become the new viral-maker champion.
Heinz is calling out for creative minds, which love poetry and prefer to have the taste of their meals amplified with perfect ketchup. Through its Facebook page, the brand is encouraging poetic individuals to come and join its new “Ode to Awesome” contest, which will be running online from July 12 to August 1, for a chance to get $30 gift cards, given out on a daily basis, along with two grand prizes of $500 cards and a year’s supply of Heinz ketchup.