ECPAT UK and The Body Shop with the support of stars from around the world including Yoko Ono, Sienna Miller, Robert Pattinson and Sir Ben Kingsley launched a petition calling for governments to put the safety and wellbeing of young victims of trafficking at the heart of their plans.
Author: Anna Rudenko
McDonald’s, the iconic world-wide fast food chain, has launched two local online micro-campaigns to raise consumer awareness of its new ranges (in the first case) and tell about their naturalness (in the second). The two promotions have been kicked off for the French and American markets respectively, and joined the portfolio of mini Mc-projects (280 Variations and Smoothies Spin among them).
Coca-Cola Europe has collaborated the Publicis Mojo agency from Sydney to develop a new integrated promotional project for its energy drink Burn, and now they are proud to unveil the results of their hard work. Starting July 22, the campaign rolls out in 43 European markets and features three ‘burning’ short videos by three different directors—“Ride” (by Garth Davis), “Playground” ( by Glendyn Ivin) and “Peepshow” (by Jonathan Hill),—all of which are released online on the Burn’s hub and social media websites.