Veet®, the number one hair depilatory in the world, launches the Get Your Veet On Challenge, in which consumers are encouraged to try any one of the new products for a weekend and share their experiences for a chance to win big prizes.
Author: Anna Rudenko
Evian is coming back with its tees featuring babies’ bodies—now the funny clothes is available not only for models of the “Live Young. Baby Inside” campaign, but for everyone, who wants it. Continuing the project, launched earlier this year, the French water brand is inviting its fans to join a great photo session, slated for July 24, and become a part of the ‘juvenile’ movement.
Grant’s 12 YO has launched an exclusive project “Grant’s. The Book of Great Discoveries.” Under the project Grant’s in cooperation with Afisha Publishing House will draft and publish an exclusive edition of the book with over 30 stories of inventions which seem to be very simple but which people cannot live without.
Volvo is continuing «The Naughty Volvo» campaign, launched back in March and dedicated to the Subject60 model, by a study aimed at finding out which of the big European cities is the ‘worst’ one in terms of public behavior. The project, conducted in Berlin, London, Milan, Paris and Madrid, was revolving around ethnographic observations on how people react to the special ‘hidden’ experiments. The aim of the study was to define if people from these capitals have the same attitude to the same things or not.