Volkswagen has recently redesigned its Polo model and launched a nice fully integrated campaign, developed by DDB Sydney, in Australia to promote the updates. The key idea of the promotional movement «For dedicated followers of no one» is reflected in direct marketing, EDM, outdoor billboards, ads, digital media platform (online banners, social media marketing and interactive customer experience activation called ‘Marco Polo’) and prints.
Author: Anna Rudenko
Soon after Google released an ad showcasing Chrome’s abilities, its rival, Yahoo, launched a the second phase of its $100 million “It’s You” campaign. The video, developed by Goodby Silverstein & Partners, appeared on the Yahoo corporate blog on May 5 in the post “A Sneak Peek of Exciting & Fresh Stuff from Yahoo!.” The new round of the campaign will cost $75 million to $85 million and will be launched on May 18.
Carlsberg now is in the camp of the brands, which launched commercials dedicated to the upcoming World Cup. The famous beer manufacturer has released a new video «Team Talk» featuring football stars to promote the sport event and support the national team of England. The Saatchi & Saatchi agency created a spot, which is paying a tribute to the British sport legends, including Jack Charlton, Stuart Pearce and Sir Trevor Brooking.