Nike unveiled the new United States Men’s National Soccer Team home kit which draws inspiration from the team’s most famous victory over England and is the most environmentally-friendly, technologically-advanced kit in our history. In 1950, the U.S. Men’s National Team caused one of soccer’s biggest upsets beating a heavily favored English team 1-0.
Author: Anna Rudenko
Brand’s history can be studied by looking through the evolution of its advertising and packaging. Here we provide a set of images dedicated to one of the biggest global brands. This case was introduced by Mark Carlson, the Senior Creative Director McDonald’s Corporation at the FUSE conference on April 14, 2010 illustrated how the brand has been developing over the last 55 years.
Pepsi Max and AMV BBDO developed Max It Legends campaign to find living legends in football, film and music areas. The soft drink brand encourages its fans to upload 1-minute long videos to prove they are worth to be called real stars. The campaign is made up of three rounds dedicated to the three themes, and the most creative video for each of them will earn £50k.