Nestle® Pure Life®, the nation’s leading bottled water brand, announced its new four-year partnership with Keep America Beautiful® (KAB) and national sponsorship of the 2010 Great American Cleanup™. The Nestle Pure Life partnership with KAB will run through 2013.
Author: Anna Rudenko
The Didonato design agency introduced a new packaging for Schweppes Australia. With nearly 100 products in their portfolio, Schweppes owns a vast amount of graphic real estate in grocery, impulse and on-premise. However, its shelf presence has diminished as a result of the independent development of products and sub-ranges.
Nike and famous New York based photographer Warwick Saint developed an inspiring Rock Victorious campaign for the women section of the company’s website. The strong and catching ads are all about winning and savouring the moment of victory. The images and video feature the sport legends of modern time — Maria Sharapova, Susanna Kallur, Serena Williams and Lianne Sanderson – who share their view on what it is to literally fight on the pitch or on the track.
Identica has been appointed by Bacardi Russia to relaunch premium Scotch whisky brand Dewar’s for the Russian market. The relaunch includes new packaging for its White Label, 12yrs and 18yrs products, aimed at increasing brand awareness and making them more distinctive for international consumers whilst retaining the brand’s Scottish heritage.