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Author: Anna Rudenko

Doritos “King of Ads”: Make a Commercial, Make a Fortune

Doritos UK has launched another user-generated campaign “Doritos King of Ads” to pick out the most hilarious ads made by fans. The winning spot will be launched on national TV and bring its creator up to £200,000. The users are invited to share their creativeness and make a funny advert exactly 29 seconds in length.

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Posted on 02/18/201003/18/2011 NewsSocial Media

Dannon Dan-o-nino: Protein and Calcium Punch in a Small Package

Moms who are searching for a nutritious and wholesome snack can now add Dan-o-nino to their shopping lists. The Dannon Company, Inc. announced that Dan-o-nino, which previously had been successfully sold only in select test markets, will be available in food stores nationwide in the US beginning in January.

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Posted on 02/18/201002/18/2010 News

Chivas Regal Launches Cannes Film Festival Promotion in Travel Retail

To celebrate becoming an official partner of Festival de Cannes, Chivas Regal is running a once in a lifetime competition offering Travel Retail customers across the globe the chance to win a luxurious VIP trip to the star-studded film festival in May 2010.

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Posted on 02/18/201002/17/2010 News

LG: Share Life’s Good Moments

LG is inviting people all round the globe to share the best moment of their life captured by photos. The brand has created the Life’s Good Moments gallery to where visitors of the micro-site can upload various photos of the dearest moments and later see them on the on the massive LG screen at London’s famous Piccadilly Circus.

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Posted on 02/18/201002/18/2010 NewsSocial Media

Burger King Will Offer and Freshly Brewed Seattle’s Best Coffee

Burger King Corp. and Seattle’s Best Coffee, part of the Starbucks Corporation family of brands, announced they have signed an agreement to offer Seattle’s Best Coffee, in approximately 7,250 Burger King restaurants across the United States by September 2010.

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Posted on 02/18/201002/18/2010 News

Tetley Tea Adopts the Rainforest Alliance Certification

Tetley tea will be globally certified according to the Rainforest Alliance regulations. This means that now British tea won’t “damage the nature.” Tata Beverage Group, the #2 tea producer and distributor in the world will now purchase its raw-materials for bags and loose tea products only from Rainforest Alliance-certified farms.

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Posted on 02/18/201002/18/2010 News

Palph Lauren’s Heart Fragrance

Ralph Launren has launched a nice addition on it perfume line, the sweet fragrance in the heart-shaped bottle. The new scent is for those who adore the notes of amber, magnolia, Bulgarian rose and ylang-ylang. The extremely floral aroma is just for the spring that is soon to come.

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Posted on 02/18/201002/09/2011 News

Doritos Viralocity Gives a Chance to Win up to $250,000

Canadians are finally being given the opportunity to have their digital footprint measured and their social status quantified, with the help of a first-of-its-kind Doritos challenge – Doritos Viralocity.

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Posted on 02/17/201002/17/2010 NewsSocial Media

Diet Coke ‘Loves It Light’ in the UK

Diet Coke is launching a new multi-million pound brand campaign for girls who ‘Love It Light.’ Kicking off in 2010 the iconic female brand will celebrate the lighter side of life with a series of show-stopping fashion-led creatives.

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Posted on 02/17/201002/17/2010 NewsSocial Media

SKYY Vodka Reprises Role in Sex and the City 2 Movie

Gruppo Campari and its North American subsidiary Skyy Spirits announced a comprehensive global marketing deal with Warner Bros. Entertainment for SKYY Vodka to serve as the official vodka and promotional partner for the highly anticipated new film Sex and the City 2, debuting in theatres in the U.S. May 28.

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Posted on 02/17/201002/17/2010 News

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