McDonald’s is going to beat local cuisine in Italy by treating its consumers all over the country with a special line of two new sandwiches and a salad made of products from the local farms. The McItaly burgers are to be introduced after being approved by Luca Zaia, Minister of Agriculture of Italia. “We want to give an imprint of Italian flavours to our youngsters,” he says.
Author: Anna Rudenko
The Leo Burnett agency from Puerto Rico, which created the smoking burger ad on the roof of the McDonald’s restaurant, added another project to the list of its ambient campaigns. This time it was not about promoting a new addition, but about familiarizing people with the McHappy Day, when the company donates Big Mac’s sales to the children of the Ronald McDonald House Charities.
Absolut Vodka has commissioned Yorgo Tloupas, a graphic designer and art director to the Intersection magazine to create a portable bar, that could be moved from one party to another, be easily taken down to pieces and put together again and look hilarious at the same time. The designer created two parts — the serving area and the display behind it made of black perforated panels of the cut-out pattern that is reminiscent of the iconic shape of the Absolut bottle.
McDonald’s is moving beyond its iconic “I’m loving it” theme and goes sportive with a project that is not featuring its logo and name on every free spot. The company approached Stockholm digital agency Perfect Fools with a task to create an interesting brand communication campaign for smart and not-pushing promotion of the brand.
Oscar Mayer, Kraft Foods brand, has launched a nice campaign called Good Mood Mission. The visitors of the mini-site are encouraged to participate in the project aiming at gathering food for Feeding America, the nation’s leading domestic hunger-relief charity. The brand offers the visitors to add their good mood to the gallery and tell the world what makes them happy. For each mood the company will donate one pound to the charity, and the ultimate goal is 2 million pounds.
The famous chocolate brand Godiva is encouraging its fans to share love through the specifically created mini-site Godiva Give Love. It gives the users a chance to send a virtual Valentine card today and automatically get the chance of getting a prize — a pair of identical special edition 36-piece Godiva Valentine Day Ballotins, one for the winner and one for his or her dearest person.
Now billboards are staring to be everything but old and conventional panels with printed posters. Sony and Hakuhodo Kettle group decided to use walls of the Sony Building in Tokyo for the Recycle Project Jeans campaign. Huge posters from advertising the latest products and promotions of the electronic brand were used to manufacture the jeans.