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Author: Anna Rudenko

55DSL & Coca-Cola: Japanese Touch

Diesel’s 55DSL and Coca-Cola Zero encouraged Japanese designers to create new looks for the limited edition of the contour bottles, dedicated to the XV Anniversary of the brand. There were more than 600 entries, but only 15 designs appeared on the bottles.

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Posted on 01/04/201001/12/2010 News

Nivea: Kisses for Charity and Prizes

The global cosmetics producer Nivea wants people kiss and win. The brand launched the Nivea XOXO Chain campaign, encouraging American people to share the most intimate feelings with each other, kiss, upload the photo or video testimony of this ritual and help raise money for the charity.

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Posted on 01/04/201001/04/2010 NewsSocial Media

Gatorade’s G2 ‘Stings Like a Bee’ with More Athletes

PepsiCo’s sport drink G2 from the Gatorade line welcomes more world athletes in its advertising campaign. The company invited not only those who have already appeared in the spots and prints earlier, but a number of new faces, too. The core idea of the campaign is that the drink is low-calorie as well as full of vitamins and nutritious elements.

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Posted on 01/04/201001/04/2010 News

Mountain Dew Throwback: Sugar Prizes for Mini-Contests

Mountain Dew Throwback has come out with a series of mini-challenges to keep the consumers tuned in. The prize is a limited-edition DEW gear, the drink with real-sugar that gives energy and creative inspiration.

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Posted on 01/04/201001/04/2010 NewsSocial Media

PepsiCo Will Spend Money on Social Causes Instead of Sport Adverts

PepsiCo’s beverages will be totally out of the advertising at Super Bowl XLIV. Instead of spending money on its soda’s promotion, the company will focus on social projects. It is a huge and bold step for the food and drinks producer, as the company will keep away from the event for the first time in 23 years.

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Posted on 01/04/201001/04/2010 News

Christmas Prints: Time Travel

Print advertising is the most fertile area for brand promotion. Christmas is the best time for brands to remind of themselves without looking pushing. Combine it and you get the most loved and long-living ads ever. Let’s take a look at the Christmas prints from different decades and brands.

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Posted on 12/24/200911/24/2010 News

Wispa UK Launches a Website

Cadbury has launched the British Wispa website with lots of information on the product, fun activities and a very appealing “hand-made” design. There you can feel at home and share your ideas, feelings and impressions with other fans of the brand. The user-friendly design makes you want to stay there longer and explore every corner of the site.

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Posted on 12/24/200912/24/2009 NewsSocial Media

Happy Snowmen from Yahoo!

Yahoo provides its users with a great chance to make a snowman without leaving a warm and cosy armchair. At snowman.yahoo.com you can build a funny man from the props from the list and send your personalized creation to friends via Yahoo Messenger, Facebook or Twitter.

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Posted on 12/24/200912/24/2009 NewsSocial Media

Nestlé Created Its Christmas Town Online

Nestlé is fully ready to celebrate Christmas, and has launched a festive section at its website www.verybestbaking.com to show its loyal consumers that the company has prepared everything to make the holidays sweet and tasty. The site gives visitors lots of tips on how to arrange a great party, decorate the house, entertain your guests, make gorgeous gifts and a mouthwatering dinner.

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Posted on 12/23/200912/23/2009 NewsSocial Media

Nescafé Greenblend rolled out into Europe

Launched in September 2008 in Australia, the blend of roasted and unroasted green coffee beans Nescafé Greenblend that “delivers 70% more antioxidants than green tea”, has also been promoted in France, Spain and the United Kingdom this year.

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Posted on 12/23/200912/23/2009 News

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