Gatorade is planning to undergo another rebranding and spend about $30 million on its product and packaging development. Previously the PepsiCo‘s brand has already updated its name by shortening it — now there is just “G” instead of “Gatorade”. Now the company wants to introduce «G Series» and is giving a facelift to its major product lines.
Author: Anna Rudenko
Nestlé’s Nescafé is greatly worried about the current situation in their coffee sector of the market, which was caused by Starbucks’s launching its VIA instant coffee varieties. It the 90-ies the brewing coffee-chain won over Nescafé, but now it is following its main rival’s steps and nearly copying its image. The new policy of the green-label brand has risen righteous indignation of the old instant coffee maker, and it launched a website to show consumers the difference.
Visual Link agency created a stunning flash-website for Schweppes aimed at promoting the brand in the French segment of the market. The user-friendly Schweppes.fr website features the photos taken at the sport and art events sponsored by the brand in 2009 and the recent commercial for its Indian variety, launched this spring, as well as cocktails and exquisite bottle collections.
Mountain Dew has come out with a bright and catching TV-commercial to promote the Throwback campaign, and reach those who for some reason don’t know about it yet. The spot for the drink with real sugar is going to be airing for the first time this weekend during the Winter Dew Tour stop in Breckenridge, USA.