Campbell is second in the 2009 CSR list by Reputation Institute The Campbell Soup Company got 83.33 of 100 points and took the second place behind Johnson & Johnson in the 2009 Corporate Social Responsibility list by the Reputation Institute and the Boston College Center for Corporate Citizenship. Continue reading →
News from Mars Snackfood US Mars Snackfood US will release five new chocolate products in the American market including Musketeers Truffle Crisp Bars, Milky Way Simply Caramel Bar, M&M’S Coconut Chocolate Candies, M&M’s Wildly Cherry Chocolate Candies и Twix Java Chocolate Cookie Bars. Continue reading →
Eurobest Advertising Festival 2009 This year the Eurobest Advertising Festival 2009 will take place in Amsterdam at the Beurs van Berlage from 25 to 27 November. It is held by the team also organising Cannes Lions. Three days of the festival offers 22 seminars, 7 workshops, awards and networking opportunities. Continue reading →
Redesign for Tomatin The Tomatin Distillery Company from Scotland unveiled a new package design. This brand is known for its «less is more» approach with a «clean and fresh» look for its branding and packaging. Continue reading →
New advertising for Jameson in USA This month Jameson starts a new $14 million ad campaign in the USA. It includes the brand’s first-ever TV promotion in this region. Continue reading →
Cadbury reports strong results in the third quarter The British confectionery and gum company Cadbury reported a 7% revenue growth in the third quarter of 2009. This strong performance is a problem for Kraft Foods which is trying to purchase Cadbury. Continue reading →
Expedition 206 — the social campaign from Coca-Cola As a part of its «Open Happiness» global campaign Coca-Cola launched the online social project called Expedition 206. Three teams are battling for the chance to visit 206 countries where Coca-Cola products are presented. Continue reading →
Package design for Green & Black’s by Pearlfisher Pearlfisher has designed a new packaging for the British confectionery company Green & Black’s (owned by Cadbury). Continue reading →
Public Creative rebrands Hillbillie The Australian design agency Public Creative was engaged by Hillbille to rebrand the entire company’s communications and packaging. Continue reading →
Revlon is repositioning its brand The American cosmetics maker Revlon repositions its brand in the UK market trying to increase its appeal to younger consumers. The company plans to create a brand identity based on the concept of «modern glamour». It will also launch the £5 million marketing campaign with 75% of the budget allocated to the TV advertising. Continue reading →