NBC Universal and Anheuser-Busch announce the exclusive sponsorhip deal Anheuser-Busch and NBC Universal announced the exclusive sponsorship deal to promote the Bud Light Golden Wheat beer (we wrote about it earlier) across the US market. Continue reading →
Aquafresh in the new packaging with holography The GlaxoSmithKline company presented a new Aquafresh White & Shine packaging with a holographic rainbow image. Continue reading →
Mars and Ecoist to release handbags The eco-fashion accessories company Ecoist has signed a licensing agreement with Mars Retail Group. By the terms of this agreement, Ecoist will manufacture a line of handbags made from the packaging of Mars products including M&M’s, Skittles, Twix, Snickers and Starburst brands. Continue reading →
LCM Bespoke — create your own fragrance Le Cherche Midi — the perfume maker from Paris — announced a new exclusive service called LCM Bespoke. Continue reading →
Coca-Cola to launch 90-calorie slim can In 2010 the Coca-Cola company will launch a new 90-calorie slim can for those US consumers who want to have a better control of their diet. Continue reading →
Kellogg’s is developing a way to burn a logo onto individual flakes The British cereal company Kellogg’s announced the development of a laser technology to burn its logo or any other image onto individual flakes. By now this technology is being tested. Continue reading →
Diageo’s sales go down Diageo — owner of Smirnoff, Guinness, Captain Morgan and other brands — reports that its global sales fell 6% in the first quater of the financial year 2009/2010. However, the company reiterated its forecast for «low single digit» organic growth in operating profit. Continue reading →
Actimel TV commercial is banned in UK A television commercial for Danone’s probiotic yogurt drink Actimel has been banned in UK by the Advertising Standards Authority (ASA). The ad was claiming that Actimel protects children from illnesses. Continue reading →
Kraft Foods to open a new biscuit factory in Russia The international food company Kraft Foods invests $50 million in the new biscuit factory in Russia. Continue reading →
New Minute Maid juice for the US market Minute Maid launches in the US market a new product — the Minute Maid Enhanced with a strawberry kiwi flavour. This beverage also contains an extract from yerba mate with natural caffeine which can attract energy drinks fans. Continue reading →