Wieden+Kennedy Amsterdam has come up with a design solution for the teen-targeted Coca-Cola Music platform that celebrates its living beat through technology. They have created a special app, Dynamic Logo Creator, that generates unique sound signatures based on particular songs—an iconic contour bottle is the major element of the logos. The idea of an ever-changing logo has been put at the heart of the new visual identity for Coca-Cola Music.
Author: Anna Rudenko
KLM is launching a creative competition to raise awareness of how dangerous an addition to a mobile phone can be. Hosted on the open platform, Eyeka, the contest is inviting the global community to send in their short humorous clips demonstrating “hilarious and dramatic consequences” of using a smartphone non-stop.
Vodafone Australia partners with Samsung on a new campaign, Big Life Switch, encouraging consumers to recycle their home electronics. The mobile telecommunications company will host three big events across the country, where consumers will be able to dispose their old gadgets for a chance to receive a brand new Samsung Galaxy S4.