ABSOLUT Vodka launches a new limited-edition bottle, originating from the brand’s previous project, ABSOLUT BLANK, which was launched back in 2011 and engaged celebrated artists from across the globe. It’s always better to start with a clean sheet—or a blank bottle,—so the new urban flower-inspired ABSOLUT VODKA BLANK EDITION by Dave Kinsey had a really good platform to grow on. In the new bottle print, the contemporary artist and designer explored the connection between emotional and environmental in his well-recognized “mural paintings” style.
Author: Anna Rudenko
Red Bull examines the Internet’s influence on music in web-episodes entitled H∆SHTAG$. The series, created by Red Bull Music Academy, includes six documentaries, which will be streaming from January 30 through March 6 exclusively at www.redbullmusicacademy.com. The episodes star a bunch of experts, who explain how the deep integration of web has changed the contemporary music culture and continues to introduce new game-changing approaches, platforms, technologies, which rocket the industry to the next level.
Google has changed its search engine ranking algorithm to help fight with spam and make the results of users’ searches more organic and relevant to their query. The latest global 24th update of Google Panda algorithm was introduced in late January this year and affected 1.2% of the English-language queries. This generated much talk in the professional web optimization circles, so PM Digital has studied the new changes and released a report titled “30 Ways to Move Beyond Traditional Link Building,” which outlines the strategies to improve today’s SEO performance in the re-shaped world of Google search.
Super Bowl XLVII saw five major advertising trends boosting, most of which helped the ads live a longer life on more platforms. With the prices high for an ad piece rocketing high—average $4 million for a 30-second commercial,—the advertising has to be really effective (Brand Keys explored this theme in its latest report). The goal was achieved by various approaches, from making the ads more like films to building a longer, engaging campaign around the spot. Find the five trends as spotted by Time.
Nokia is set to further research graphene, the recently discovered world’s most durable, thinnest and lightest material ever, and find revolutionary ways to boost the technologies and improve life across the globe. The corporation is one of the members of the Graphene Flagship Consortium, which includes 74 partners from the industrial and academic sectors—the group was chosen by the European Union for the Future and Emerging Technologies (FET) program, which will be allocated 1 billion euros to be spent on researches over the next 10 years.
Oreo sparks fight in its new “Cookie vs. Creme” campaign, which launched during Super Bowl in the USA yesterday. The brand, which in 2012 celebrated its 100th anniversary with a large-scale program that supported its status of “the world’s favourite cookie” through a series of rather controversial prints and initiatives, starts a new year with the two-month program, designed to divide the U.S. consumers into two camps, inviting them to decide, which part of Oreo they would like to take, the Cookie or the Creme.
Louis Vuitton has tapped three urban artists to create unique prints for the brand’s Spring-Summer 2013 collection. The street art creatives have re-imagined the regular giant silk scarf to give it a pinch of fresh unconventional energy.
The women wardrobe piece comes in three different styles by Retna, Os Gemeos and Aiko (“love” in Japanese) with prints, which suit any look and fit any occasion. They can be found in the U.S. store of the brand in particular.
Nivea For Men is launching a new campaign to support its men’s lines in Northern European markets—the theme of the new promotion, developed by the CMW integrated creative agency, is bar tricks. There are many ways to win the attention and recognition of the people around you, and mastering plain, but impressive tricks can make the path to the glory to be even shorter.