Facebook believes that analyzing the users’ activity on its platform can help determine who of the Facebookers might be thinking of committing a suicide. The social media giant has teamed up with Save.org (Suicide Awareness Voices of Education) to study activity of suicide victims on the platform in the days before their deaths.
Author: Anna Rudenko
Red Bull is giving wings to young people in virtually all the spheres of modern life, from extreme sports to arts. The energy drink is rolling out its initiative dubbed Red Bull Curates: The Canvas Cooler Project in the USA, inviting emerging artists from various backgrounds (and working in different media) to display their art pieces and meet art dealers at the SCOPE Miami fair during Art Basel, an international contemporary art show, in December.
H&M continues to commit to a more sustainable fashion future with a new eco-friendly seasonal collection, presented by Vanessa Paradis. In the promotion of the H&M’s Spring/Summer 2013 Conscious collection, which is launching internationally in two months, the French celebrity is wearing very feminine and spring-inspired clothing items in the settings, inspired by a spring garden.
For its Spring/Summer 2013 promotion, Benetton has focused on people’s differences, which should not be hidden, but highlighted and supported. In the new multi-channel (online, press, out-of-door, in outlets) international campaign dubbed «Faces of Color,» the brand features nine ambassadors, who are the living examples of what is to be not similar to most of others—Lea T, trans-sexual Brazilian model, Matias Perdomo, Uruguayan chief, who combines diametrical cultures in his restaurant, Mario Galla, differently-able German model and others. While the theme is potentially provocative, the new advertising effort turns to be quite smooth and moderate unlike the award-winning Benetton’s UNHATE initiative, which generated much buzz. Prejudice is so yesterday, Benetton and tolerance are so now.
Building on the success of its For Women in Science initiative, L’Oréal starts a similar program for girls in the USA. The cosmetics giant has launched the dedicated www.forgirlsinscience.org website, which is “designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics (S.T.E.M).” The new online destination, created to support the emerging female scientists, works as an educative and entertaining site at the same time.