Google search data revealed that people tend to turn to internet and online tools for information and communication during crises. The last week Hurricane Irene only proved the importance of National Preparedness Month, a campaign initiated by the FEMA Ready to teach Americans how to prepare for emergencies. On this account, the major technology developer yesterday introduced a new Google Crisis Preparedness website with information and educational tools on using technology to prepare for crises.
Author: Anna Sanina
Google continues to work on web technology improvements. The company has already speeded up surfing with instant pages and voice search. On the World IPv6 Day, Google joined other major companies to solve the problem of Internet space. Now trying to speed up Internet, Google, OpenDNS and some other companies are now forming the Global Internet Speedup initiative, a new system for sending data on the Internet to end users faster by locating generally where in the world end users are.
In 2011, adidas presented a full complement of Super Rugby supporters’ apparel for the first time. The agency behind the collection’s presentation, Whybin\TBWA\Tequila, Auckland, created an original online catalogue using a mix of video and flash animation. A series of interactive videos, each showcasing one of five apparel ranges—Highlanders, Blues, Chiefs, Crusaders and Hurricanes can be viewed on the adidas ‘Super Obsessed’ website.