Yesterday Johnson & Johnson announced the global sponsorship of the 2014 FIFA World Cup Brazil. The company becomes the eighth and final FIFA World Cup Sponsor.
Author: Anna Sanina
PepsiCo‘s Diet Mountain Dew launches a new summer ad campaign targeted at U.S. consumers who want a low-calorie alternative of their favorite beverage. Featuring a strap line ‘Diet Tastes Better on the Mountain,’ the campaign kicks off with a hilarious TV ad that stars two male Gen-Xers who race to mow their lawns in a battle for the last Diet Mountain Dew. The 30-second spot, called ‘Chores,’ starts airing nationwide this week.
Nike, Hurley and Converse teamed up to open the third of a series of new retail concepts at The Malibu Village in Malibu, California. Located at the corner of Cross Creek Road and Pacific Coast Highway, the 4,000 square foot the new store called Salvation focuses on new Nike’s concept of the innovative and fresh consumer experiences.
Facebook‘s founder and chief executive Mark Zuckerberg announced the new video call feature to be rolled out in a couple of weeks. Users will be able to make free video calls to their friends through the site as a result of Facebook’s partnership with the web telephony service Skype. So, now two of the web’s most popular consumer services will be available all in one and with one click.