Yesterday Johnson & Johnson announced the global sponsorship of the 2014 FIFA World Cup Brazil. The company becomes the eighth and final FIFA World Cup Sponsor.

Johnson & Johnson will be the exclusive and Official Healthcare Sponsor, with the ability to activate across their Consumer, Medical Devices & Diagnostics and Pharmaceutical businesses. With this sponsorship, Johnson & Johnson receives exclusive global marketing rights related to the FIFA Confederations Cup Brazil 2013 and 2014 FIFA World Cup.

«The FIFA World Cup unites people of all cultures, ages and socioeconomic levels like no other event, and we’re excited to tap into this passion and reach to further impact health and wellness around the world,» said Brian Perkins, Corporate Vice President, Corporate Affairs, Johnson & Johnson. «Through this sponsorship, the company will be able to reach new professionals and consumers and deepen our commitment and connection to the people and communities we serve.»

A broad range of the company’s products and services including vision, oral, sun, skin and wound care products will be provided during the event. The social aspect of the sponsorship will be the encouragement of football fans a healthier lifestyle.

Johnson & Johnson considers Brazil an important emerging market for providing a broad range of consumer, medical devices and diagnostics and pharmaceutical products. Johnson & Johnson has been addressing health care needs of the Brazilian people for nearly 80 years by means of providing innovative health care products and services and commitment to community engagement initiatives.

Last year FIFA unveiled its 2014 logo, created by Sao-Paulo based agency Africa.