Nike, Hurley and Converse teamed up to open the third of a series of new retail concepts at The Malibu Village in Malibu, California. Located at the corner of Cross Creek Road and Pacific Coast Highway, the 4,000 square foot the new store called Salvation focuses on new Nike’s concept of the innovative and fresh consumer experiences.

Market tailored product offerings, community resources and the introduction of customization services are also key aspects of common stores makeover. Salvation is the third multi-brand space in the U.S. since the company opened 225 Forest in Laguna Beach, CA in July 2009 and second, Salvation Irvine in November 2009.

The best products from the leading sport and youth culture brands Nike, Hurley and Converse are available at Salvation. In the store consumers can experience premium shopping as sales staff demonstrates a passion for action sports, art, music and fashion.

Consumers can even create their own custom footwear, apparel and accessories leveraging artwork from artists across all three brands at the ‘The Workshop’, an on-site customization station.

Any items such as footwear, bikinis, bags can be chosen to customize at ‘The Workshop’, which provides a platform, both virtual and hands-on, for consumers to share ideas, concepts and bring an artist’s eye to the key items from each of the brands.

In addition, Salvation Malibu will be a part of the Nike community partnership with Stoked Mentoring, which empowers youth to make the world a better place through sport. Store associates will engage in ongoing projects with Stoked, promoting access for kids to action sports.

Recently Nike has re-opened the 1948 store in London.