Intel‘s new creation, convertible Classmate PC has all chances to make pupils forget what books look like even in the developing countries very soon.
Author: Anna Sanina
L’Oréal Paris continues its Men Expert products promo campaign starting collaboration with Hugh Laurie. Known and appreciated for his grumpy Dr House character, Laurie cast in an unlikely new role, as the male face for the cosmetics brand. He joins fellow Hollywood stars Gerard Butler and Patrick Dempsey, who are already ambassadors for L’Oréal Paris.
On June 23, Nike re-opened its major 1948 store in Shoreditch. In the summer of 2008, Nike launched 1948 in an abandoned East London railway arch. Part retail space, part creative playground, 1948 ‘was about the constantly shifting space between art and athleticism,’ as explained in on the store’s web site. The space has undergone an extensive re-design in preparation for the Olympic and Paralympic Games in 2012.
Google Takeout is a newly launched Google program that helps to rip various types of data from Buzz, Circles, Picasa, Contacts, and your Google Profile, and quickly bundles them in a zip file for download. By clicking ‘Data Liberation’ in settings you are given the option to download all of your profile data, stream data, photos.
On July 1, BP returned to the British TV screens after a five-year break. The ad, created by Ogilvy & Mather, features BP’s sponsored athletes from the Olympics and Paralympics, including British track athlete Jessica Ennis and Paralympic runner Richard Whitehead. The athletes run in BP’s bio fields, as well as on field tracks, surrounded by cars.
On June 29, PUMA Volvo Ocean Racing powered by Berg Propulsion introduced Laird Hamilton, big wave surfer and father of modern stand-up paddleboarding, as the honorary 12th crew member of the PUMA Ocean Racing team. PUMA and Hamilton unite to search for the world’s biggest, ride-able waves and to launch a line of innovative stand-up paddleboards. In addition, PUMA revealed a new youth ocean preservation campaign and presented a mascot, educator and honorary 13th crew member, Marmo.