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Author: Anna Sanina

Louis Vuitton Honors Paris with Its New Jewelry Collection

Louis Vuitton’s has introduced a chic and original jewelry collection entitled ‘Escale á Paris’ and inspired by the Parisian streets that lead up to Louis Vuitton’s new workshop and boutique jewelry store at 23 Place Vendôme. 

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Posted on 08/20/201208/20/2012 Marketing

Nestlé Teaches Polish Teens How to Eat Healthy and Tasty

Culinary literacy is important and Nestlé knows it. The company is getting ready to roll out a new stage of the culinary program for teenagers in Poland.

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Posted on 08/20/201208/20/2012 MarketingSustainability

AXE Fuels Guys with Confidence Inspiring Them to Find Their Susan Glenn

Right after announcing a new hub for male gamers, AXE has teamed up with Emmy Nominee Max Greenfield for a six-episode web series that is created on the basis of its ‘Susan Glenn’ campaign. Susan Glenn is a special girl in a guy’s life he was not brave enough to approach at school. 

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Posted on 08/17/201208/17/2012 Marketing

Foot Locker Unveils Its NBA Stars-studded Approved Campaign

To boost sales during its key selling season, Foot Locker, Inc. has launched a new advertising and integrated marketing campaign created BBDO, which gave birth to the company’s Approved umbrella.

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Posted on 08/17/201208/20/2012 Advertising

Gatorade Says Its Inside of Usain Bolt and Other Top Athletes’ Bodies

Gatorade has turned it right pulling the blanket from the rival and Official Sports Drink of the London Olympic Games Powerade. PepsiCo’s brand created a commercial featuring Usain Bolt,the fastest man in the world who also appeared in PUMA and Nissan campaigns.

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Posted on 08/17/201208/17/2012 MarketingSocial Media

IKEA to Build a Cheap Boutique Hotels Chain In Europe

IKEA plans to expand its business segment and build a hundred affordable boutique hotels across Europe. 

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Posted on 08/17/201208/17/2012 Marketing

Domino’s Pizza Redesigns Its Stores and Logo

Domino’s Pizza not only asks consumers to help design an optimal delivery vehicle, it revamps its store design and logo to offer fans of pizza the best experience. 

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Posted on 08/16/201208/16/2012 Design

AXE Offers Male Fans Rock Music and Games for Free

AXE targets its male auditory with two things most of them love—gaming and rock music. The brand offers fans an access to both.  Beginning today, guys can download an advance unreleased track from the popular Asking Alexandria on the brand’s social gaming hub, Planet AXE, months before the album’s release.

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Posted on 08/16/201208/16/2012 Marketing

Heineken Red Star Access Hits the USA

Heineken’s Red Star Access annual program kicks off in Chicago on August 18 this year. Hip hop musicians Nas and Pusha-T and comedian Affion Crockett with music provided by DJ Kiss will perform at the launch event.

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Posted on 08/16/201208/16/2012 MarketingNews

Volkswagen Beetle Drives on the Ocean Bottom to Celebrate Sharks

Volkswagen of America has for the first time partnered with Discovery Channel to celebrate the 25th annual Shark Week.

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Posted on 08/16/201208/16/2012 Marketing

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