P&G and Walmart Let Americans Explore London

Procter & Gamble and Walmart have kicked off the ‘Tour of London’ in the United States, as a part of the Olympic Games celebration.

Continue reading →

Dom Perignon Has Introduced New Bottle Designs by David Lynch

Iconic film director David Lynch (Twin Peaks, Blue Velvet) has created a new limited-edition bottle for Dom Perignon 2003 and the Rosé 2000.

Continue reading →

IBM Has Realeased a Free THINK Exhibit App for Tablets

In honor of the long history of science and technology innovations, IBM has developed a free app that brings its 2011 THINK exhibit at New York City’s Lincoln Center to an iPad and Android tablet.

Continue reading →

Richard Branson Has Introduced the Virgin Atlantic’s Free London City Guide App

Virgin Atlantic and Sir Richard Branson have introduced the first city guide app which spotlights the top London sites for tourists to visit. The app features Branson’s top 5 favorite places with the London Eye as his most preferable one. This is obviously due the opportunity it gave him for a media stunt against the rival British Airways.

Continue reading →

Starbucks Rolls out an Eco-friendly Hot-cup Sleeve

Starbucks Coffee Company, LBP Manufacturing and Henkel have introduced a new hot-cup sleeve entitled EarthSleeve. The new product allows reduction in overall material usage. It also increases the post-consumer content savings of nearly 100,000 trees.

Continue reading →

Panasonic Unveils a Better World in North America

In an attempt to bring attention to the brand’s broad scope of products and solutions, Panasonic Corporation of North America today launches a new communication campaign. Panasonic offers a big range of products for consumers, B2B segment, and industries.

Continue reading →

Nike Motivates Athletes to Find Their Greatness

Just a couple of days before the Olympics start, Nike has rolled out a new film to inspire athletes and common people to find their greatness not only at competitions but in everyday life.

Continue reading →

Intel and Toshiba Searching for Talents to Star in Its New Film, ‘The Beauty Inside’

Last year, Intel and Toshiba presented a social film experience called ‘Inside.’ This summer, the companies follow up the initiative with a new film dubbed ‘The Beauty Inside.’

Continue reading →

Levi Strauss Offers Youth a Pair of Levi’s to Help Change the World

Levi Strauss kicks off a new stage of its ‘Go forth’ campaign by Wieden & Kennedy that was first launched in 2009. In 2011, the company used ‘Now is our Time’ message to encourage youth; this year, it is adding a new, more product-related slogan: ‘This is a pair of Levi’s.’ The new slogan will appear in ads not only for Levi’s jeans but also for dresses, shirts and nondenim items.

Continue reading →