Saying ‘If bite-sized chicken can grow up, so can you!,’ KFC has partnered with Comedy Central, the leading Viacom’s comedy brand, to create the digital series and contest dubbed ‘Growing Up and Getting Out.’
Author: Anna Sanina
Heinz Ketchup has launched the ‘Join the Growing Movement’ campaign on its restaurant bottles featuring PlantBottle technology by Coca-Cola, which is 100% recyclable. The partnership dates back to the beginning of 2011 when Heinz has partnered with the soft drinks giant to start using its revolutionary technology. In June 2012, Coca-Cola and Heinz along with other companies including Ford, Nike and Procter & Gamble formed a union of the Plant PET Technology Collaborative (PTC).
Microsoft has introduced its Office 15, which will complement the new redesigned Windows 8 later this year. The necessary for all Win users suite also has a sleek Metro look and designed to make life and work easier. The updated suite includes Word 2013, InfoPath Designer 2013, Publisher 2013, OneNote 2013, InfoPath Filler 2013, Excel 2013, Outlook 2013, PowerPoint 2013, Lync 2013, and Access 2013.
IKEA has followed other brand initiatives in airport lounges and unveiled a VIP lounge in the Terminal 3 of de Gaulle. This is similar to what Grey Goose and Virgin Atlantic created in London’s Heathrow T3 last year, but promotes the brand’s products, furniture and textile directly offering visitors to try it out while waiting for an airplane.