Coca-Cola Reaps the Fruits of the Beat of China Campaign Rolling out its Move to the Beat campaign internationally, Coca-Cola has found out that young Chinese don’t perceive London as a city with influential musical heritage, while the main idea of this Olympics campaign is the celebration of this fact. Continue reading →
Revlon Expression Experiment Offers Women to Get Inspired by Colors Revlon is rolled out a new digital initiative today. Called The Revlon Expression Experiment it will engage consumers in several series beauty initiatives which are designed to inspire and encourage women. Continue reading →
American Apparel Has Signed a 60-years Old Woman to Be the Face of Its New Line Scandalously known for using almost naked hipster models in its campaigns, American Apparel brand created a new shocking campaign but this time it features a 60-year’s old model, Jacky O’Shaughnessy, as the face of their so called ‘advanced basics’ line. Continue reading →
Volkswagen and Porcshe Are Merging Volkswagen Aktiengesellschaft and Porsche Automobil Holding SE have announced they will create the integrated automotive group. According to the statement, Porsche will be contributed to the Volkswagen Group starting August 1. Continue reading →
U by Kotex Targets Girsl who Have a Fear of Missing out As part of the ‘U know what works’ campaign, Kimberly-Clark’s U by Kotex brand is launching a new ad campaign in Australia that features a video directed at girls who have FOMO, a ‘fear of missing out’. Continue reading →
Coca-Cola Introducing the 8-Pack of Athletes in a New Olympics Marketing Initiative Along with its global Move to the Beat campaign, Coca-Cola is giving American fans the chance to look closer at some of Team USA “most intriguing personalities.” Continue reading →
MINI Takes the States to Celebrate Its Milestone Birthday To mark its 10th anniversary in the USA, MINI initiates celebrations nationwide to show how ‘MINI Takes The States’. Continue reading →
Huggies Offers Australian Babies the Best Seat in the House Kimberly-Clark Australia has launched a new joint campaign for its Huggies Nappies and Huggies Baby Wipes dubbed ‘Best Seat in the House.’ Continue reading →
Google Struggles for Free and Open Internet Around the World To join America in its celebration of independence, Google has rolled out a video demonstrating the power of Internet and its role in building democratic communities around the world. The company says it wants Internet to be free and open in all countries. Continue reading →
Nestlé Aims to Eliminate Child Labor in Cocoa Industry in Côte d’Ivoire Nestlé has paid attention to the problem of child labor in cocoa-growing areas in Côte d’Ivoire and wants to prevent it by raising awareness in communities. This is a response to a report on the company’s cocoa supply chain in the West African country by the Fair Labor Association (FLA). Nestlé has developed an action plan to deal with the problem. Continue reading →