Tide Has Unveiled the ‘My Story. Our Flag’ Project to Support Team USA Tide honors Team USA with help of a special flag that was unveiled yesterday, on July 3 in New York City’s Bryant Park. The initiative that unites personal stories of success of many Americans is called ‘My Story. Our Flag.’ Continue reading →
Apple Is to Release a Mini iPad Apple wants to stay the most popular tablet producer on the market and to compete with Google and Microsoft it is to release a smaller version of the iPad by the end of 2012. Continue reading →
IBM Has Introduced a Prototype of a Mobile Shopping Assistant App IBM Research has unveiled the prototype of a mobile app, which will provide consumers with a personalized shopping experience. Continue reading →
Volkswagen Jetta GLI Competes with Some of the Fastest People of the World Volkswagen has always produced smart creative videos to underline advantages of its cars. It captured the Golf GTI Time Machine and using a ‘Fanwagen’ video offered fans to build ‘the most social car ever’. Continue reading →
Coke Zero Shows Why ‘And’ Is Better than ‘Or’ To show why ‘and’ is always better than ‘or,’ Coke Zero has released a new video spot featuring actor Ken Jeong who demonstrates the advantages of ‘and’ and draws a parallel between real Coke taste and zero calories. Continue reading →
Banana Republic Creates a Capsule Collection Inspired by Anna Karenina Banana Republic that has just partnered with Bon Appétit magazine to promote its summer collection, announced it will create a capsule inspired by an upcoming Anna Karenina film featuring Keira Knightley and Jude Law. Continue reading →
LG Offers Facebook Users to Build an Eco Home LG Electronics yesterday launched a digital interactive campaign called My Eco Home. Facebook users can use it to create and share their virtual dream homes using eco-friendly materials and LG products. Continue reading →
Gain and Wanda Sykes Help Consumers to Find Their Favorite Scent P&G’s Gain detergent has tapped comedian and actress Wanda Sykes as an official Gain Scent Matchmaker, who is taking part in its YouTube campaign aimed to promote different scents of the detergent. Continue reading →
Virgin Mobile Intends to Go Fair in a New Campaign Featuring Brad Pitt’s Brother Saying that everybody deserves a celebrity life, Virgin Mobile has launched a multi-million dollar Australian brand campaign that features Brad Pitt’s brother Doug. Continue reading →
Banana Republic Launches a Collection for Foodies Gap’s Banana Republic has teamed up with Condé Nast Publications’ Bon Appétit as well as with the online restaurant reservation service OpenTable to launch a new summer apparel collection. The promotion called Desk to Dinner is slated to begin next week and will encompass print ads, direct mail, e-mail, digital content and social media including an Open Table blog, Dining Check. Continue reading →