Google Chrome and LEGO Have Launched an Online Game Entitled Build Google, a company that always surprises the world with original projects, is now celebrating the 50th anniversary of the Lego brick in Australia. Google Chrome has recently rolled out Build—the largest Lego set ever. Continue reading →
Cadbury Boosted Inspiration Series Campaign Goes on with ‘Meme Myself and I’ Videos Cadbury has entered the second phase of the Cadbury Boosted Inspiration Series campaign, which runs in partnership with MTV Australia. This stage includes a three-part documentary series entitled ‘Meme Myself and I.’ Continue reading →
Ford Shares With Consumers Random Acts of Fusion Ford is launching a new social consumer program for its all-new Ford Fusion dubbed as the Random Acts of Fusion. The company calls this immersive campaign a “unique transmedia marketing initiative” that “promises to be as groundbreaking as the all-new Ford Fusion.” Continue reading →
Uniqlo Has ‘Pinned’ Pinterest Users’ Attention with Animated Graphics Uniqlo has rolled out a visual digital campaign on Pinterest, the third most popular social network in the world. Continue reading →
Bottega Veneta Searching for a New Exposure Bottega Veneta, an Italian fashion brand, is running a photography contest in search for emerging talents. Called New Exposure, it is organized in collaboration with the International Center of Photography (ICP), ACRIA/AIDS Community Research Initiative of America & MILK and Digital Red Camera as well as with Vogue magazine. Continue reading →
Renault Demonstrates Its Passion for the Future through a Photo Exhibit in Futuroscope Renault and Futuroscope, the first French themed park, have launched a one-year photography exhibition titled Passion d’Avenir, dedicated to a vision of the automobile’s future. Continue reading →
Dior Makes Women Addict to Its Lifestyle and a New Fragrance Range Christian Dior is promoting its Dior Addict fragrance line in an international social media campaign that includes various Facebook and Twitter activities, a mobile app and a short film. Continue reading →
M&S Has Introduced the ‘World’s Most Sustainable Suit’ Marks & Spencer has created the ‘world’s most sustainable suit,’ a men’s suit made from the most sustainable materials possible. M&S experts have been developing the suit for several years. As a result all the garments’ details—from buttons to the lining were attentively chosen to be ‘green.’ Continue reading →
AXE Hair Launches a New Campaign in Partnership with the Ted Comedy Film AXE Hair, men’s hair care brand, has partnered with Universal Pictures’ upcoming comedy Ted that hits theaters on June 29 to launch a humorous campaign that features the film’s main character, a teddy bear Ted. Continue reading →
Unilever Asks Facebook Users to Donate to Its Waterworks Project Unilever Foundation, the company’s nonprofit launched in the beginning of 2012 has teamed up with Population Services International (PSI) to commence a Facebook project, the ‘Waterworks’ that is aimed to help millions of people in need of fresh water. Continue reading →