Bottega Veneta, an Italian fashion brand, is running a photography contest in search for emerging talents. Called New Exposure, it is organized in collaboration with the International Center of Photography (ICP), ACRIA/AIDS Community Research Initiative of America & MILK and Digital Red Camera as well as with Vogue magazine.

Photo: the New Exposure contest on Facebook, a snapshot

Through the contest, Bottega Veneta wants to find “extraordinary and undiscovered photographers”. The entrants’ works will be judged by some of the biggest names in photography such as Tomas Maier, Creative Director of Bottega Veneta; Ivan Shaw, Photography Director at Vogue; world-renowned artists Ross Bleckner and Jack Pierson; acclaimed photographer Stewart Shining; visionary creative director Doug Lloyd; Carol Squiers, curator at ICP; and Jarred Land, photographer, producer, and president of the Red Digital Cinema Camera Company.

The only one winner will be announced at a special ceremony on July 11 in New York City. The winner will receive a prize package including $10,000, a RED Epic -X camera package, a one-year mentorship with Management Artists photo agency. He or she will also be able to shoot an exclusive project for Bottega Veneta.

For now 10 photos have already been selected. Facebook fans can also take part in the game and vote for their favourite photo for a chance to win an original framed print signed by the Facebook Fan Favorite.

“I’m a longtime student and great admirer of photography, as well as an advocate of supporting new talent,” said Tomas Maier. “At Bottega Veneta we have collaborated with many extraordinary photographers over the years, and have worked to support both young artisans and emerging artists around the world. New Exposure combines these interests in a way that is exciting and constructive. Our hope is that the competition will impact the careers of many deserving talents.”