PUMA YARD Will Offer Londoners an Exclusive Sports, Music and Shopping Experience PUMA celebrates the London 2012 Olympics right in the city by transforming The Boiler House, part of the Old Truman Brewery on Brick Lane in Shoreditch, East London into the PUMA YARD this summer. Continue reading →
Walgreens and Alliance Boots Have Announced a Merger Two largest drugstore companies of the USA and UK—Walgreen Co and Alliance Boots respectively—have started merging to “create the first global pharmacy-led, health and wellbeing enterprise.» Continue reading →
Coca-Cola Targets Teens with an Olympics-focused TV Show Coca-Cola continues its Olympic campaign preparing to roll out a TV show that complements the Move to the Beat global campaign and is titled ‘Beat TV.’ Continue reading →
Nissan Is to Excite Americans with the Redesigned 2013 Altima Nissan launched a new marketing campaign for the 2013 Altima in North America yesterday. The initiative features a new tag line, ‘Innovation that Excites’ that was first introduced in Europe this spring when Nissan decided to change its key message and introduced its JUKE model in the UK. Continue reading →
Toyota Unveils a Car for Kids Toyota has introduced a new concept car at the Tokyo Toy Show 2012 last week. The presented car called Camatte is designed especially for…kids. Continue reading →
Microsoft Has Unveiled Its Surface Tablet Range Revolutionizing the tablets sector, Microsoft unveiled its new Microsoft Surface tablet yesterday at Milk Studios in Hollywood CA. The Surface range that includes versions for both Windows RT and Windows 8 Pro features thin and lightweight devices equipped with a keypad, which serves as a cover as well. Continue reading →
Febreze and Ambi Pur Say «Thank You» to One Million Fans P&G’s Febreze and Ambi Pur air refreshers yesterday kicked off an unusual digital campaign in which people behind these brands can say “thank you” to the brands’ devotees until they reach one million ‘thanks’. Continue reading →
Powerade Gives Unprofessional Athletes the Chance to Participate in Its Olympics Academy Coca-Cola’s Powerade, the Official Sports Drink of the London 2012 Olympic Games, rolls out a new initiative as part of its ‘Power Through’ campaign. Amateur athletes now have a chance to train with professional athletes and coaches at the Powerade Sports Academy during London 2012. Continue reading →
Facebook Convenes Its First Creative Council, Continues Developing Products for Marketers and Buys Face.com Facebook Inc. has announced the inaugural Facebook Creative Council, which will gather for the first time this week in Cannes. Continue reading →
Muhammad Ali Has Joined the ‘Core Values’ Campaign by Louis Vuitton Louis Vuitton has tapped a new icon to feature in its ‘Core Values’ campaign. Three-time world heavyweight boxing champion, Muhammad Ali has joined the cult fashion brand. Continue reading →