Facebook Inc. has announced the inaugural Facebook Creative Council, which will gather for the first time this week in Cannes.

Photo: Facebook Studio Edge logo, from www.facebook-studio.com

The creative leaders from top world agencies that form the Creative Council will convene to search and find top priorities in areas like product, measurement and programs.

Facebook has also introduced its Studio Edge—a social learning and recognition program developed to keeps agencies up to date on the latest Facebook’s platform has to offer. The Facebook Studio Edge is easy to navigate as its split into modules offering 10-15 minute courses on topics such as apps, Pages and ads.

Participants can interact with the courses and even earn recognition badges as they progress through the modules. With help of the new service, individuals can learn more in Facebook marketing and demonstrate their expertise in it.

In addition, the social media giant is working on a location-based mobile-advertising app aimed to help brands reach their audiences showing their whereabouts, reports Bloomberg.

Facebook already allows companies to serve ads based on ZIP code and the new product will use information shared by almost 1 billion people that use the site as they can show off their physical location when posting an update.

Finally, in addition to the recently acquired Instagram, Facebook announced it acquires Israeli facial recognition technology Face.com for an approximate price between $55 and $60 million, which is a mix of cash and stock, according to Tech Crunch. Face.com allows users to upload a photo to Facebook on the go and confirm the tags with one click. The acquisition automatically allows Facebook lots of opportunities for users’ engagements..