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Author: Anna Sanina

Evian Will Offer Parisians One-Button Push Delivery

Evian has launched a new campaign targeting exceptionally consumers from Paris and its suburbs. The premium quality water brand offers people a new online delivery service. The centerpiece is a new digital device in shape of a fridge magnet that makes it possible to order water delivery by pushing a single button.

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Posted on 06/12/201206/12/2012 News

AT&T and BBDO Have Created the Daybreak Digital Experience

AT&T has rolled out an impressive online campaign developed together with BBDO New York and producer Tim Kring. Called ‘Daybreak,’ the campaign is created to showcase consumers the company’s advanced technologies through a series of five online films, two websites and an app.

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Posted on 06/11/201206/11/2012 NewsSocial Media

P&G and Walmart Offer Americans to Play with QR Codes and Order Trucks with Products to Their Places

In an effort to increase its popularity in big cities, Procter and Gamble has teamed up with Walmart.com to launch a month-long initiative.

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Posted on 06/11/201206/11/2012 NewsSocial Media

Miracle Whip Signs Celebs to Mimic the Public Service Ads in Its New Videos

Kraft Foods’ Miracle Whip has moved its ‘Keep an Open Mouth’ campaign to the web by introducing new videos that feature singer Wynonna Judd, actor Jeffrey Tambor and comedian Michael Ian Black.

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Posted on 06/11/201206/11/2012 News

Converse Announces the Next Acts of Disruption Concerts

Converse, the brand devoted to music and especially known for its Three artists. One track project, launched a series of live music events dubbed Converse Acts of Disruption in Australia last month. Within the initiative, various emerging bands play in unique locations that they choose themselves.

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Posted on 06/11/201206/11/2012 News

Facebook App Center Has Started to Roll out Globally

Facebook has launched the App Center today; the service that was announced in May is already available in the U.S. offering users more than 600 free Facebook apps iOS, Android, and the web. In future, the Center will introduce paid apps as well.

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Posted on 06/08/201206/08/2012 Social Media

M&S to Open Its Own Bank Branches

Marks & Spencer, one of the High Street favourites and #1 Top Family Brand 2011, uses its trusty brand image and launches its own bank branches, which will be offering financial services such as mortgages and current accounts.

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Posted on 06/08/201206/08/2012 News

adidas Uses Tumblr Sponsorship Tools to Promote Its New Football Page

To celebrate UEFA EURO 2012, adidas has launched the official Tumblr football profile to share unique content from the world of football with fans.

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Posted on 06/08/201205/15/2013 News

Nikon Has Rolled out the ‘Small Moments are Huge’ Facebook Gallery Featuring Photos by Top Celebs

To promote its Nikon 1 J1 camera and help raise money for The Ronald McDonald House, Nikon has launched the ‘Small Moments are Huge’, an online photo gallery on the brand’s U.S. Facebook page that celebrates beautiful moments of everyday life.

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Posted on 06/08/201208/13/2013 NewsSocial Media

Twitter Revamps Its Logo to Become a Flying Network

Twitter yesterday rolled out its revamped bird—a recognizable symbol of the second most popular social platform in the world. The new bird looks more simplified and sleek and Twitter said that from now on it will be the only one symbol for its network—no text, no ‘T’ and no bubbled typefaces will be utilized to present Twitter in the future. 

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Posted on 06/07/201206/07/2012 NewsSocial Media

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