Tide Encourages NFL Fans to Show Their Colors While P&G is launching a new online platform for NFL fans, its Tide brand is also engaging Americans in a separate online photo campaign called ‘Show Us Your Colors.’ Continue reading →
Intel Announces a Number of Programs to Educate Girls Around the World As part of its commitment to expanding education opportunities for girls and women, Intel is launching new programs and strategic partnerships. Continue reading →
eBay Rolls out the Feed Feature and Redesigns Its Home Page eBay is bringing to life its Feed, a list of items that company offers its 105 million customers and that might interest them based on their previous preferences. Continue reading →
Lexus Puts Its 2013 ES Model Print Ad in Motion with CinePrint Technology To enhance the image and position of its 2013 ES as of a car that strikes imagination with design and technology, Lexus has added a next-generation ad that combines both print and digital media. Readers of Sports Illustrated magazine can find the ad on one of the pages of the October 15 issue and bring it to life using an iPad. Continue reading →
P&G Marks the New NFL Season with an Online Platform for Fans Procter & Gamble celebrates the fourth year its official sponsorship of the National Football League (NFL) by launching an online platform called Fan-cestry. Continue reading →
Pepsi Rolls out a New Star-studded Ad Extending its global ‘Live For Now’ campaign, Pepsi has tapped chart-topping pop stars One Direction and NFL legend Drew Brees to feature in its new 30-second ad. Continue reading →
Starbucks Created a Pop-up Coffee Shop Designed as a Library Starbucks Japan linked two traditions of the intellegent people—the process of enjoying good coffee and reading books. The company collaborated with Japanese design studio Nendo to create a pop-up coffee shop inTokyo designed like a library. Continue reading →
Heineken USA Celebrates Tastemakers and Redesignes Its Star Bottle Heineken USA has teamed up with menswear brand, Public School to launch the third ‘Heineken 100’ program and celebrate tastemakers and trendsetters. Continue reading →
ABSOLUT TUNE Comes to the U.S. ABSOLUT TUNE, the unusual sparkling combination of white wine and vodka introduced last year in Australia now comes to bars, restaurants, hot spots and retailers in select U.S. cities. Continue reading →
PUMA Introduces a Biodegradable and Recyclable Collection PUMA has announced a new concept of sustainable footwear, apparel and accessories for Spring/ Summer 2013 that are either biodegradable or recyclable when consumers return them to PUMA’s Bring Me Back Program at the end of their lifecycles. Continue reading →