Nespresso, Nestlé’s portioned coffee brand has launched its first-ever television advertising campaign in the US., ‘The best café. Yours.’ is the creative concept behind the campaign that encompasses digital media channels and in-store activities.
Author: Anna Sanina
Pantene widens its list of top celebrities that includes Liv Tyler, Naomi Watts and other stars by signing Zooey Deschanel, the Golden Globe and Grammy nominated performer good known for her trendsetting vintage wardrobe. Deschanel will feature in the brand’s new campaign promoting the Pantene Beautiful Lengths collection.
Intel Corporation has unveiled its first smartphone with Intel inside. Though it was announced earlier this year that the first Intel-based smartphone will be produced by Lenovo and Motorola for Chinese market, it turned out to be different. The tech giant has partnered with Lava International Ltd., one of India’s fastest-growing mobile handset companies, to launch the XOLO X900 Android-based smartphone.