Microsoft that is currently promoting its Bing search engine in a new ad campaign, has announced the launch of The Microsoft Advertising Story Awards (MSAs), a creative storytelling contest for marketers from 30 countries across the world. They are invited to submit a campaign idea for a brand or nonprofit of their choice using the Microsoft Advertising’s storytelling platforms.

Coca-Cola has released its eighth Sustainability Report, titled ‘Reasons to Believe’. The 2010/2011 Sustainability Report provides an in-depth review on the sustainability efforts of the company and its nearly 300 bottling partners and is based on the stakeholder feedback. For the first time, it was created in a digital format for people to access it from smart phones and tablets and is also available online.