Reckitt Benckiser’s condom brand Durex is kicking off a new digital and TV campaign to promote its latest product, Performax Intense.
Author: Anna Sanina
Yesterday, Net-a-Porter, an online luxury retailer launched a new collection designed by Chanel creative director Karl Lagerfeld that was announced at Le Web in Paris in the end of the last year. Five augmented reality-enhanced shopping events across the globe took place at window locations in Paris, New York, London, Berlin and Sydney.
While automakers getting ready for the Super Bowl by creating new TV ads, Venables Bell & Partners, an independent San Francisco ad agency conducts a study regarding the game and Americans’ digital consumption habits. VB&P is Audi of America’s agency of record and creator of five years’ worth of Super Bowl spots.