Macy’s turns its fall advertising campaign into a sitcom series in which the retailer will explain customers ‘What’s in store?’ in a fun way.
Author: Anna Sanina
Landor Associates, a global creative community of brand strategists and designers, has released the results of its 2012 Breakaway Brands Study, which demonstrates top ten US brands that have successfully progressed in brand strength over a three-year period from 2008 to 2011. Just like the last year, Facebook was identified as the brand with the leading brand position, which has grown by 206% over three years.