Macy’s turns its fall advertising campaign into a sitcom series in which the retailer will explain customers ‘What’s in store?’ in a fun way. 

JWT New York has created spots ranging from 15 to 60 seconds which are rolling out nationally this week. The spots of the so called ‘retailality comedy’ feature Harold, who collide stars including Justin Bieber, Donald Trump, and Taylor Swift and other celebrities as well as sitcom queen Florence Henderson in various wacky situations created to demonstrate Macy’s store as the best place in the world for fun and shopping. Before its official premiere on September 10, ‘What’s in Store?’ began building online buzz with a series of YouTube teasers starring participating celebrities.

“For more than 65 years, Macy’s has provided television viewers nationwide with unparalleled entertainment experiences,” said Martine Reardon, Macy’s chief marketing officer. “With What’s in Store?, we are taking the next step in bringing the magic of Macy’s closer to audiences everywhere as we collectively share in the remarkable and hilarious everyday situations that Harold and other store employees experience at the World’s Largest Store.” 

‘What’s in Store?’ is part of Macy’s ‘Only One Star’ brand strategy, which encompasses the company’s ability to deliver the best of fashion, food and home to customers across multiple platforms, to give quick tips from experts and provide shoppers with entertaining experiences. This fall, Macy’s also brings ‘Yes,Virginia the Musical’ to classes aiming to educate young students.