Author: Kate Belan

Beck’s beer redefines Edison’s phonograph with a first-ever playable bottle

Following the advent of Strongbow’s digitally-enabled bottle top StartCap, based on an RFID technology, and Heineken’s Ignite battery-powered bottle that responds to light and motion, another globally recognized beer brand Beck’s has created a not-for-sale prototype of a music bottle that can be played on a specially-built device based on Thomas Edison’s original phonograph.

Continue reading →

Four creative trends for Cannes Lions 2013 by Leo Burnett: real-time engagement, power of social media, cross-cultural reach, music performance

As the 60th Cannes Lions Festival of Creativity has entered its second day after the opening this Sunday, June 16th,  the shortlists in five more categories (Creative Effectiveness, Media, Mobile, Outdoor, PR and Press) have been revealed today, following the announcement of the shortlisted finalists in the Direct, Innovation and Promo & Activation categories. The first winners are to be named tomorrow, on Tuesday, June 18th.

Continue reading →

Innovation Gets Tastier and Higher: YO! Sushi Revolutionizes Restaurant Servicing with a Flying Remote-controlled iTray

If you are rather unsatisfied with the service or quality of (fast) food in London, it’s high time to try a new offering from the biggest UK’s Japanese chain of restaurants YO! Sushi, which has recently introduced a revolutionary flying tray to amaze customers and further promote its lower-calorie natural Asian-style burger.

Continue reading →