Mazda Canada is launching an all-new advertising campaign that centers around the question, ‘What do you drive?’ The campaign is built around the core brand belief that, ‘if it’s not worth driving, it’s not worth building,’ and it is this basic statement that defines Mazda.
This year’s Geneva Motor Show was the venue for the world premiere of Mazda’s new multi-channel brand campaign that will tell the fascinating story of Mazda using new media forms. The first of these forms is a new website that offers a deep-dive into the Mazda brand and the secrets behind its enduring success.
Mazda USA is hitting the road to reach Generation Y consumers, who love indie music and traveling. The brand’s sub-compact model, Mazda2, is sponsoring 32-stop concert tour of Mayer Hawthorne & the County, which is rolling out from October 3 in Fort Lauderdale through November 12 in Los Angeles for audiences of 750-1,500 people. The car and artist’s collaboration (the fist music-themed one for the brand) is backed by a massive digital campaign, which includes the website featuring lots of music and video content, as well as Twitter, YouTube, Flickr and Facebook for spreading the word through online channels.