With the launch of 6% ABV Beck’s Sapphire in the U.S., Anheuser-Busch InBev is tapping into the new category of higher-alcohol premium beers for the ‘late night occasions’.
Blue Marlin’s London office has created brand identity, developed strategic and visual positioning and package design for spice specialist Green Saffron, which is a project of entrepreneur Arun Kapil.
Following the «Brilliantly British» campaign, launched last summer in conjunction with the London Olympics 2012 and Queen’s Diamond Jubilee, Molson Coors, the brand owner, updated packaging and glassware for Carling beer with the help of brand design agency Echo.