Author: Kate Belan

Marmite Has Launched an Integrated DOOH + Facebook Campaign for the Brand’s Lovers and Haters

Iconic British spread Marmite has launched a pre-Christmas campaign for its Gold version in London encompassing both social media and DOOH channels to give its fans a munite of fame.

As a first stage, Marmite invited all its fans (and even foes) to have some fun with its new app allowing to submit users’ photos which then appear on a large digital screen of the famous Christmas lights on Oxford Street.

Continue reading →

The Many Faces of Shopping: Evolution from Physical Stores to S-commerce to Seamless Shopper Experience

As the Black Friday rush in the US and Canada is over and the official Christmas shopping frenzy is almost there in the Catholic (and, frankly, all the remaining) world, retailers and brands are looking to make the most of this holiday season in every possible channel: physical stores and malls, on the web, on mobile devices and even in social media.

Continue reading →

TBU Partners with Russian VTB Group to Brand Leto Bank; Lotar Bohm Creates Branding for the Elixir by Binbank

This month sees the two biggest Russian financial companies — VTB Group and BinBank — to launch their new retail banking brands on the local market. While VTB’s Leto Bank is seen as a future leader of the mass retail lending with a developed chain of offices, Elixir has recently started operating in Moscow and St Petersburg as a virtual financial branch issuing credit cards for individuals online.

Continue reading →