Award-winning and one of the fastest growing UK’s «smart» fast food chains EAT. unveils new look, new concept store and marks the new stage of growth and expansion for the business.

Today EAT. has presented a completely new look with a total overhaul of the branding and store design, which is the biggest change to the company’s branding and store environment since it launched in 1996.

The new concept store featuring digital menu boards and a new open kitchen area visible to the customers, will be available to public tomorrow at The Strand, a historical street of London. In addition, the new place will serve a number of new food and drink lines.

The new look is a result of collaboration of the UK’s design professionals: the architectural bureau Stiff + Trevillion, brand consultancy The Plant along with a graphic artist Joël Penckman who has produced beautiful hand painted food illustrations.

Now EAT.’s chain counts 120 stores in London, some other big cities and airports across the UK. The new branding is planned to be rolled out across EAT.’s existing and new restaurants from early next year.

Photos: new look of the EAT’s store, all images are clickable