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Author: Kate Belan

Red Bull Creates a Hilarious «Kluge» Experiment: a Rube Goldberg Machine Made of Athletes

Following a much-discussed Red Bull sponsored Felix Baumgartner’s space jump this October, the brand is launching another breath-taking and rather bizarre experiment: creates a video of the Rube Goldberg device made of the world’s best extreme athletes.

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Posted on 11/19/201211/19/2012 Advertising

Strongbow Has Prototyped the World’s First Digital Bottle Top

Following a huge hype around the first-ever digital and programmable Ballantine’s t-shirts, another popular alcohol brand is pioneering the digital future of ordinary things.

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Posted on 11/15/201201/30/2013 MarketingTechnology

PUMA and BRITDOC Announced the Winner of 2012 PUMA.Creative Impact Award

Yesterday in Berlin, the honoured jury named the recipient of the first PUMA.Creative Impact Award, which was founded by the lifestyle and sports brand PUMA and British-American not-for-profit foundation BRITDOC to celebrate those documentaries, which have the most positive social and environmental impact.

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Posted on 11/14/201208/13/2013 Sustainability

Prada Welcomes Fashionistas and Art Lovers to the Digital «Il Palazzo»

The Italian fashion house has commissioned two popular creative minds of the industry —fashion designer-turned-illustrator Richard Haines and spot director and producer James Lima—to collaborate on a new Prada’s multi-platform project «Il Palazzo». 

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Posted on 11/13/201203/22/2013 DesignMarketing

Parker Williams Designs Packaging for a New Scott’s Miracle Gro Straights Range

Parker Williams has worked with Scott’s Miracle Gro gardening brand, successfully relaunched by the agency last year, to design packaging for their ‘Straights’ range — traditional plant food formulations ranging from fertilisers to specific use gardening products.

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Posted on 11/13/201205/16/2013 News

BACARDÍ Rum Introduces a Festive Gift Pack, which Recreates the Oldest Brand’s Bottle

Coinciding the with the yearlong celebration of BACARDi’s 150th anniversary, the company is releasing a limited-edition festive heritage gift pack, which recreates one of the earliest BACARDÍ Superior bottle designs and labels (shown in a short spot below).

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Posted on 11/12/201211/12/2012 Design

BMW Art & Culture Holds the Exhibition of Photography Works by BMW Residency Winner at the Grand Palais, Paris

BMW Art & Culture, a special department of BMW France, which has been supporting photography since 2003, is presenting the works of two winners of the 2011 and 2012 BMW residency, a paid grant and programme set to encourage young photography artists to express themselves.

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Posted on 11/12/201201/29/2013 News

«Love to win, hate to lose»: New Nike CR7 Collection by Cristiano Ronaldo

This fall, Nike unveils a new collection of footwear and clothing created in collaboration with the world’s most expensive football (soccer) player Cristiano Ronaldo, which fully reflects the athlete’s attitude to sport and life: «Love to win, hate to lose». 

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Posted on 11/09/201211/09/2012 Design

Nissan’s First-ever Online Showroom Has Gone Mobile

Nissan Canada, which launched an online ‘first-ever’ virtual showroom on YouTube in January 2012 with the help of its long-standing ad partner TBWA, is now making it available for mobile users.

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Posted on 11/09/201211/09/2012 Social Media

Jameson’s Contest for Young Film Directors «Done in 60 seconds» 2013 Open for Entries

For the sixth year in a row Irish whisky brand Jameson in collaboration with the leading UK title about cinematograph, Empire UK, organise an international competition for the young amateur film directors called «Done in 60 seconds».

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Posted on 11/08/201201/29/2013 Marketing

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