Author: Kate Belan

Nils Leonard, Executive Creative Director, Grey London: “ While ‘big’ ideas are all about size and ego and someone’s opinion, long ideas are all about time”

Nils Leonard told Popsop about why Grey chooses ‘long’ ideas, not ‘big’ ideas,  why he thinks the award shows have become better, about how social media agency The Social Partners complements Grey’s more ‘traditional’ services, and why advertising will always be about selling something.

Continue reading →

Richard Cleveland, VP Managing Creative Director, London, and Samuel Charlier, VP Managing Director, Geneva: «Bringing creativity, vision and courage brands need to be extraordinary”

We talked with the executives of LPK company, which claims to be the world’s largest employee-owned brand design agency with offices in North America, Europe and Asia. Richard Cleveland and Samuel Charlier told Popsop about how that employee ownership scheme works, what the European offices are up to and why clients consider LPK a «happy brand».

Continue reading →