Facebook has launched a platform and meeting point for the army of its advertisers—both current and prospective ones. Those in search of a guidance on how to get the most out of advertising on Facebook, learn success stories and get feedback on their campaigns, are welcome to Facebook Studio.
Author: Inna Krivoruchko
The beginning of April has been marked with the significant event at Dr. Pepper Snapple Group as the brand unveiled new 20 ounce ‘Legacy’ bottle created jointly with Leverage, Integrated Industrial Design, which represents R&D’s department specializing in the area of development of full service consumer packaging solutions.
Converse, the world-renowned footwear brand known for its passion for music and independent artists, has unveiled a new campaign comprehensively implementing the potential of modern-day audio-visual arts.
The campaign entitled ‘Desire’ represents an interactive experience at Schuh’s flagship store in London as well as in other brand’s venues in the U.K. It is based on the ‘Three Artists, One Song’ concept unveiled last year that was designed to create a free MP3 song starring Kid Cudi, Bethany Cosentino (Best Coast) and Rostam Batmanglij (Vampire Weekend). This year, in its new campaign, Converse has brought together another creative threesome. They are Paloma Faith, Graham Coxon (Blur) and Bill Ryder-Jones (The Coral) and have collaborated on an EP called Desire.
For over 13 years London-based RPM agency has worked with cider brand Strongbow on their festival activation to create the Strongbow Bowtime Bar that represents a uniquely structured dance arena inviting consumers in to relax in the secret garden, dance on the spacious dance floor and enjoy a pint of Strongbow from the multiple bars provided. RPM has been working alongside talent booking agency OurKidBrother who programme the live stage to create live entertainment that works around the clock during the festival.