PepsiCo-owned Frito-Lay has kicked off the biggest campaign in the brand’s history by introducing Flavor Kitchen in the very heart of the Big Apple—on Time Square. In course of this week-long event that is slated to last from April 11 until April 15, Frito-Lay will let consumers see what’s cooking in its Flavor Kitchen located in the headquarters in Plano, Texas. Padma Lakshmi, an award-winning TV host, cookbook author and just a terrific cook, will join Frito-Lay executive chef Stephen Kalil and Laura Macintosh, host of the brand’s own “Flavor Kitchen” web series to let the consumers in behind-the-scenes area of snack manufacturing and guide them «from seed to shelf».
Author: Inna Krivoruchko
Paris-based agency Partisan du Sense have introduced a new dressing for Perrier-Jouet champagne. The new elegant Dandy jacket has been created specially for Grand Brut and Blason Rose tastes. The design of the jacket reminds of an elegant black tuxedo with pink (for Blason Rose) and light-green (for Grand Brut) brush strokes and brings you back to the era of elegant dandies.
To continue a series of recycling-oriented projects, which include the famous 111 Navy Chair and the recently presented ‘Give It Back’ racks, Coca-Cola collaborated with a range of apparel designers on creating a collection of T-shirts, made of recycled PET bottles, as part of the Coca-Cola rPET Program. For the line, launched just in time for the Earth Month, the company and Base Control, the Japanese casual wear brand, teamed up with Stussy, BEAMS, XLARGE, SILAS, JOURNAL STANDARD, LUKER by NEIGHBORHOOD, Beauty & Youth and BASESTATION, as www.hypebeast.com reports.
Yesterday, April 07, Facebook unveiled a new behind-the-scenes data server technology to the plethora of IT industry insiders at their headquarters in Palo Alto. According to mashable.com, at the press event dedicated to the launch of the project, executives from DreamWorks, VMWare, Fidelity, Delta, Dell, Apple and AMD got together to see the newest initiative by Facebook. Finally, Mark Zuckerberg, Facebook’s CEO, has introduced a new ‘technological initiative’ by the brand entitled Opencompute Project.
Fanta has unveiled a digital campaign targeting teenagers from mainland China between the age of 12 and 19. With the new online app published at www.Fanta.com.cn the brand intends to provide fun and entertainment and keep the students learning while playing an online game. This local campaign is a part of global ‘Less Serious’ marketing platform and was developed by Ogilvy & Mather Group Shanghai.
For the second year in a row, Timberland is sponsoring “Best Green Handbag” category as part of The Independent Handbag Designer awards. The brand has announced a call for submissions for all talented handbag designers in its blog and invites creatives to join the competition and pitch their ideas of green bags.
BMW is turning from car manufacturer into a company offering multiple services that are in demand with modern day customers. Since the release of its ‘Activate the Future’ series of documentaries, the brand has clearly put it that it was looking into expanding its offer and taking on multiple roles.