P&G— the brand reported to have sold Pringles —has time to focus on all things pertaining to beauty and wellness. According to marketingweek.co.uk, Procter & Gamble has announced the launch of an online monthly covering the issues of beauty care and wellness and suggesting P&G’s products of different lineups as a solution in dealing with these issues.
Author: Inna Krivoruchko
Australian division of Lindt, a global manufacturer of quality chocolate, has put its premier Easter treat—a golden bunny—in the spotlight of this year’s Easter campaign and has announced 2011 Gold Bunny Hunt. This cross-platform marketing campaign is developed by the communication agency Draftfcb Australia. In course of the campaign, a Golden Easter bunny is hiding somewhere. Lindt will unveil a number of clues via TV spots on Channel Nine, on the Internet as well as through dedicated mobile content, through Facebook and Twitter and well as Australian Women weekly.
To learn more about 2011 Gold Bunny Hunt, please follow the link or visit the dedicated website of the campaign at www.goldbunny.com.au.
Starbucks UK and Ireland has teamed up with non-profit organization UK Youth on a number of projects that will span for three years and take place in different parts of the United Kingdom and Ireland, www.cypnow.co.uk reports. In course of the project Starbucks pledges to fund 10,000 pounds per each community project initiated by the local youth.
Nowadays fashion seeks to spread its power over every tiny detail of our life, not just clothes and footwear. Since the time even personal electronics were announced a fashionable accessory, the modern day consumer has become hard to surprise. But what is SHE going to say about that: beginning April 4, even sanitary pads have become a fashionable accessory due to the ground-breaking campaign launched by U Kotex. The brand has signed an award-winning designer Patricia Field (known for her work as a fashion and costume designer in ‘Sex and the City,’ ‘Ugly Betty,’ and ‘The Devil Wears Prada’) to run the new contest, adage.com reports.